Sunday, June 27, 2010

fruitsofindia.com

Dear friends,
With this note, I bring you, fruitsofindia.com
An online store for traditional fruits of India
Let me apologize for the lack of finesse from the first look of it, might appear like a job that could be done better.
Of course, so it will be in due course of time.
The problem here is that we are at the end of the season and we will have to wait for another year before we could do some sample work.
So we start half baked, to your benefit this time.

Here is a why! To fruitsofindia.com
Till some time back and for some lucky people yet, people could select according to their preferences the trees they had their fruits from. They were the favorites and a lot of care went on to handling them.
Nature has been a part of the Indian culture and tradition, Worshiped and a part of our lives and families, especially, the ones bearing quality fruits.
A lot of rural India is still able to do so, for whatever reasons.
And with a little help from the World Wide Web, we could knit this together for our urban friends.
This was the core idea behind the origins of fruitsofindia.com

There is another reason, a more personal one.
It’s an effort to make people at both ends realize their needs, dreams and aspirations.
Like me, there are millions of people who have diversity in their backgrounds and aspirations, their responsibilities and dreams on a course of collision.
Issues of property, ageing parents and the burden of that guilt of not being there for your near and dear ones and society at large.
Many are lost like me in dilemma and how to bridge this gap!

fruitsofIndia.com was born as a vision and that bridge.
A lot of my friends have been through the incubation process over the years. We worked on many models that could be worked and perhaps will sooner or later. But, then there are limited resources and time is not limitless.
But then also, things have to be done to know, if they work.
We had to start somewhere. So we did.
So, we get you fruitsofindia.com, an online store to provide the traditional fruits of this subcontinent.
Mango’s all sorts, litchi’s, jamun, bael, guava’s and the ones that you will suggest.
With time, we would be incorporating your choice of region and up to the opportunity of tracing or booking the tree that’s your favorite.

Well, why would anyone buy fruits online, they are available down the road all over!
Of course, they are, but there are fruits that you would wish you could gift a close and dear one far away.
People having a Haphoos- Alphonso often compare it with the Mango’s available in their regions.
Anyone travelling to a distant place gets a package to deliver, pickles and local seasonal fruits.
Usually, the fruits go bad due to poor post harvest handling, packaging and transportation.

We see an opportunity here. We have tied up with some growers and traders in the most e-commerce affluent area, Bombay, the centre for Alphonso and international movements, professional commitments and good logistics. We store our produce here, pack and ship from here.

But then this is a business of credibility, why would anyone swipe his card on an unknown site!
That’s where you come in, my friend!
This credibility thing is going to take a few seasons for me to be around and bridge that gap.
This year we have lost out, for various reasons. But we are early for the next season.
Thankfully, I have some close friends like you, and your close friends who I can trust and you can trust to lend us a hand.
Do log in, leave your details, and we will try to provide you a free sample of litchi’s this year.
There will be a hundred deficiencies this year, like the quality of packaging, fruits, logistics et al.
Forget the price part and rest what seems to be the follies of the website, you will only get litchi’s this season. “Free of Cost”. This offer goes only to my friends on facebook.
All you have to do is, join our facebook page, and then log your details on to the website.
The dispatches are made automatically to all data put in there.
As the fruits are kept in controlled temperature, which have to be transported in normal temperature, there are bound to be some issues. But do let us know, what went wrong and we will improve on it.

You have to remember one thing. We are still working hard on it, and we need your feedback. We will try not to repeat the pointed deficiencies; we will try to live up to your expectations.
Do join in.

Rajesh